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Alexander Wang's Bottle For Evian To Launch At Paris Fashion Week

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Evian tapped designer Alexander Wang for its ninth round of fashion designer collaboration bottles.

"Mineral water is about everyday consumption but [also] premium dimensions with the iconic glass bottle. That's something that's close to Alex's universe,"Laurent Houel, Evian's global brand director, told WWD.

"He's also about everyday fashion that's accessible and approachable, but with a very strong design integrity, so we really feel it's a great match in terms of the spirit between brands," Houel added.

Designer Alexander Wang is partnering with Evian for a new bottle design.

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Wang designed two different Evian bottles. Both the gray and white styles have a design that looks like a blow-up bar code and subtly says "Alexander Wang."

"There's a little bit of irony to it," Wang said. Previously, the design has been featured in his his namesake brand's collections.

The Evian x Alexander Wang bottles will debut at the designer's spring fashion show and after party. Additionally, it will be distributed in select hotels, retailers and restaurants beginning later in September.

"We don't just live with clothes and shoes," Wang told. "We sit on furniture. We go to restaurants. We drink. We eat. To be able to take our brand and expand into lifestyle and work with partners that have perfected what they do is something I learn so much from and really stimulates me."

Since 2008, Evian has been working with international designers to create an annual Limited Edition bottle. Designers Diane von Furstenberg, Paul Smith, Jean Paul Gaultier, Issey Miyake, Elie Saab and others have participated.

In September 2014, Kenzo and Evian launched their limited edition water bottle at Paris Fashion Week. The bottle was designed by Kenzo's creative directors — Carol Lim and Humberto Leon — who were inspired by the work of David Lynch.

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