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Apple Watch and other smart watches are losing ground to more simple wearable

scritto da: Lemons | segnala un abuso

 It is quite possible that tomorrow we see a new generation of Apple Watch, but the first smartwatch Apple still faces some problems to steady the market. A report released today by research firm IDC shows that well; however, the problem can not be specifically the Apple device: the market as a whole is seeing a preference for more basic wearable devices at the expense of the most advanced watches.

The survey divides the market for wearable in two categories: "basic" and "smart". The difference is that the second group supports third-party applications, so it is falling the best smartwatch and all the most sophisticated watches group with Android Wear or Tizen, for example. And the numbers do not lie: the simplest devices are gaining washed in overall sales.
Sign of this is the unquestioned leader of the segment remains the Fitbit with their meters of sporting performance. The company stopped in the second quarter 25.4% of the market, even more than the 24.9% achieved in the same period last year. There were 5.7 million units shipped in the second quarter, against 4.4 million in 2015 - an increase of respectable 28.7%.
The Xiaomi made Apple the second segment, but we can not say it was in their own right: the Chinese company shipped the same 3.1 million Wearable in the second quarter of this year and last year, and saw its participation in market fall from 17.2% to 14%.
No, the responsibility of Xiaomi position of climb is Apple's own, which was very poorly this quarter compared to the second quarter of 2015. It was an absurd 56.7% drop in shipped units - only 1.6 million Apple Watches dispatched in the period compared to 3.6 million in the year-on-year - which made market share fall from 20.3% to just 7%. Garmin and wiseup complete the top 5, followed by a cake companies within the "Other" category.
Nevertheless, the market for wearable as a whole grew year over year: 26.1%, according to the IDC report. The firm believes that the success of the most basic devices is the most attractive value and the fact that the most sophisticated smart watches still do not justify their high prices with attractive features.
Since this segment to provide more robust alternatives that will appeal more to the public - which no doubt not be long in coming - the little clocks can breathe a sigh of relief. Samsung already has a nice step in this direction; will be that we will see the next tomorrow?

Fonte notizia: http://www.wiseupshop.com/digital-door-viewer.html

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